07 · Product & UX/UI
Escape Enterprises · AI wellness · Shipped
Escape.ai
A conversion-focused site for an AI wellness platform. Calm visuals, a narrative scroll, honest pricing, rewards and a 3D world.
Note
The live Escape.ai site has changed since I designed it. These screens show my original design.
01
Challenge and research
Depth, without the noise.
- Depth vs simplicityAI therapy, 3D worlds, rewards. Revealed step by step.
- Three audiencesWellness seekers, creators, explorers.
- Trust in AIWarm, human language.
45User interviews
12Competitor apps
3Engagement models
Insight to principle
InsightPrinciple
Gradient warmth builds safetySoft lavender to blue grounds
Rewards drive habitsOrange only for rewards and actions
Visual metaphors aid calmBreath-like imagery and pacing
Transparent AI builds trustLucille explains herself
Sarah, 32
Wellness seeker
Wants easy meditation and habits.
Marcus, 45
Content creator
Wants to share and earn.
Drek, 28
Digital explorer
Wants new virtual escapes.
02
Journey
Sarah’s path, stage by stage.
1AwarenessClear promise
2InterestProgressive reveal
3ConsiderReal voices
4DecideValue anchoring
5ActGuided start
6RetainGamification
7AdvocateReferral rewards
03
The site
A page that unfolds.
Scroll inside each frame.
LandingFull page
- HeroOne promise, two clear actions.
- Mood cardMakes the AI tangible.
- LucilleA companion, not a feature.
- How it worksCuriosity before commitment.
Lucille AIFull page
- Human faceA warm portrait eases doubt.
- Empathy first“1 in 5 adults struggle” sets the why.
- Three benefitsSoundscapes, self-care, nature.
04
Innerverse and rewards
Play that builds a habit.
Basic Unreal Engine work for the 3D world. A reward loop across site and app.
Unreal Engine · basic
A calm 3D world
- SceneAn open landscape with a third-person avatar.
- Light and paceSoft daylight, slow camera, no rush.
- On the siteUsed to preview the Innerverse.
- Your digital selfAn avatar that grows with you.
- ExpressionAppearance and emotion options.
- Progress made visibleThe avatar evolves on your journey.
Gamification loop
1Show upSession or check-in
2EarnBadge or progress
3UnlockPremium, promotion
4ReturnHabit forms
5ReferReferral reward
- BadgeEarned when certified.
- RewardsFree premium, profile badge, promotion.
- Colour ruleOrange only marks rewards.
05
Conversion
Honest pricing. Warm community.
- Two plans$9.99 a month or $71.99 a year.
- Value anchoringYearly saving shown first.
- No hidden tiersEvery feature in every plan.
06
Design system
Calm, by system.
Lavender#EDF1F7
Light blue#D0E3F7
Royal#39519F
Navy#1C2444
Orange#F0831A
Yellow#FCC462
- Shape16 px radius, soft shadows.
- Colour rolesNavy for trust. Orange for action and reward.
- MotionPaced like breathing.
07
Final and results
Three directions. One calm voice.
42%More engagement
3.2×Session length
89%Satisfaction
100+Active users