Pooja Kulkarni
04 · Product & UX/UI

Escape · SaaS · Sole designer

Creators &
Ambassadors

Escape’s first creator and ambassador program. Two roles, one clear and scalable system. Plus a concept print set.

Role

Sole product designer

Timeline

12 weeks, research to prototype

Team

1 designer, 2 engineers, 1 PM

Tools

Figma, FigJam, Maze, Miro, UserTesting

Escape splash screen and program selection on two phones
01

Challenge

Starting from nothing.

No system to build on. Two audiences with different motives and rewards.

Questions I set

  1. Which role fits me, fast?
  2. Requirements, without overwhelm?
  3. New roles, without a redesign?
  4. Earning that motivates from day one?
  5. Unique, yet on brand?
Compare Programs screen with Influencer and Content Creator cards
Fig 1.1Compare programs

Constraints

  • Two audiencesInfluencers earn per referral. Creators per license.
  • One brandBoth feel unmistakably Escape.
  • Room to growNew roles slot in later.
02

Research

What stood in the way.

6Interviews
12Survey responses
3Competitors
4Affinity insights
Pain pointHow might we
Influencer vs Creator was unclearHow might we clarify the paths?
Eligibility surfaced too lateHow might we cut uncertainty?
Too many steps before valueHow might we motivate with clarity?
No view of progressHow might we scale without redesign?
Research phase phones
AuditEarly onboarding
Become an Escape Ambassador screen
EntryValue before commitment
Ambassador dashboard
GoalA dashboard that motivates
03

Architecture

One backbone. Two paths.

1EntrySplash
2ComparePrograms
3EligibilityCheck
4Sign upSocials
5DashboardPersonal
Sitemap with Influencer and Content Creator branches
Fig 3.1Sitemap
  1. Shared backboneBoth roles share one structure.
  2. Gated branchesSplit only where needs differ.
  3. Plug-in rolesFour future roles, no redesign.
Modular onboarding with eligibility checks
GoalEligibility built in
Onboarding wireframes with eligibility branches
WireframesEligible and not eligible

Four rounds

V1SketchesRole selection
V2Lo-fiWireframes
V3Mid-fiAfter feedback
V4Hi-fiBrand system
04

Key decision

Compare. Don’t explain.

ProblemRoles looked alikeInfluencer or Creator?
HypothesisSide by side helps
DecisionCompare ProgramsPayout, flexibility, focus
Result2× fasterRole selection
Compare Programs screen
CompareThree criteria
Choose your program screen
ChooseOne primary action
Recording of program cards
ProgramsBenefits as a checklist
Recording of the social sign-up form
Sign upOne progressive form
05

Flows and dashboards

Every state, designed.

Earning program tiers
TiersBronze, Silver, Gold
Affiliate dashboard
AffiliateNo contract
Forgot password animation
RecoveryTwo steps
Tiered payouts on two phones
PayoutsTier comparison
FAQ content rules
FAQContent rules
FAQ payout schedule
FAQMonthly, $25 minimum
FAQ joining and referral links
FAQJoining and referrals
06

System and results

Built to scale.

Design system overview tiles
Fig 6.1System tiles
  1. TypeDisplay titles, Work Sans body.
  2. ColourIndigo #4B0082, teal #009688, orange #FF7043.
  3. ComponentsGlass cards, line icons.
  4. AccessWCAG AA, 44 px targets.

Usability test · 6 people · 4 tasks

83%Task success
91%Onboarding completion
+30%Completion lift
2×Faster role choice
0Redesigns to scale
07

Concept print · Not produced

Taking the program off screen.

An A5 flyer set for studios and events. Same system, real program details.

EscapeAmbassador program

Share calm.
Earn with it.

Bronze

$1.50

per download

Silver

$1.75

+ $50 bonus

Gold

$2.00

+ $100 bonus

Apply in the Escape app · approval in 1 to 3 days

EscapeCreator program

Create
wellness.
Get paid
per license.

  • Content licensing deals
  • Premium brand collabs
  • Creator asset library

Learn video production, storytelling and content development

Escape

Pick what suits you best.

Influencer

Content Creator

Payout per referral

Payout per license

Flexibility: high

Flexibility: medium

Monthly payouts · $25 minimum · track it all in your dashboard

One idea each

Earn, create, compare. Read in three seconds.

Colour is role

Indigo, teal, white, as in the app.

Weight contrast

Light and extra-bold Work Sans. Energy without extras.

IndexContact© 2026 Pooja Kulkarni